You obviously want a great looking signature, but make sure you’re going about it the right way. Below are some tips to follow.

Your Email Signature Must-Haves:

  • The basics. Make sure to include your name, job title, company name, phone number, email address, and website in your signature. 
  • Link to your content. It never hurts to add a link to your written content. It will show your contacts your expertise and credibility, ad it can provide them with quick resources. 
  • A snazzy sign-off. Pick a sign-off that is memorable instead of the overused, stale ones like "Best" or "Sincerely."
  • Award highlights. Use the opportunity to highlight an award your company has received or any press that you’re proud of. 

The Dos and Don’ts of Email Signatures:

  • DON’T include every possible way to contact you. Too many choices mean your recipient is less likely to choose any of them. There is also no need to add a physical address, as BenchmarkONE will populate that information in the footer.
  • DO make sure links to your website and social networks have been hyperlinked and are current.
  • DON’T make your entire signature an image. Some email recipients block images by default, so they can forfeit your deliverability. However, if using an image is a must, don't scale it. Use a small image at 100%, not a 500px image at 4%. It's also not best to copy/paste an image from your website.
  • DO make sure your company has consistent brand standards and that your font matches them. Don’t use more than two colors. And only use one font in two sizes, max. 
  • DON’T copy and paste from Microsoft Word. Doing so will retain formatting that will affect your signature appearance. Create your signature within BenchmarkONE, or, use the special “paste from Word” option. 

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