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Can we add additional fields to a contact record? For example, industry or age range?
Of course! You will simply create custom fields to keep data like this handy. Remember that custom fields on the contact level can also be used to personalize your templates.
How can I send and receive information from Hatchbuck?
You'll want to utilize Zapier for this! Zapier is an amazing solution that allows you to easily connect and integrate with web apps you use, taking advantage of already-programmed API connections. Whether you use Hatchbuck on the Trigger or Action side, you'll be able to send and/or receive data on the contact level (including contact custom fields!). Check out what they offer!