Segment your Contacts based on who has purchased from you AND how often they purchase
- Zap to use: "New Charge" (Trigger = Stripe) to "Add a Tag" (Action = BenchmarkONE).
- Add a general "Web Purchase" tag with this zap to:
- Segment out current contacts who are active customers
- Add new contacts to your database who have purchased
- Use the "Browse by Tag" filter to find those in your database who have or have not purchased from you
- Filter by tag score to find a list of your most frequent buyers
Automate some customer love
- Zap to use: "New Customer" (Trigger = Stripe) to "Add a Tag" (Action = BenchmarkONE).
- Create a Tag Rule to automate a Campaign once someone has purchased from you
*BenchmarkONE tip: Using the "Add a tag" automation gives you the most functionality. You can set up a Tag Rule within BenchmarkONE, then use the rule to trigger any of the available BenchmarkONE automations!